Skip to main content

Departmental Marketing

Volume 480: debated on Thursday 16 October 2008

To ask the Secretary of State for the Home Department what assessment she has made of the cost-effectiveness of Government-commissioned advertising in the last 12 months relating to matters falling within the remit of her Department. (226525)

All Home Office advertising media buying is placed via the Central Office of Information (COI). Aggregation of government expenditure ensures that media bought via COI is cost-effective and delivers value for money. The prices that Government pay for media spend are benchmarked against those of private sector advertisers by independent media auditors and this demonstrates significant savings for the taxpayer.