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Departmental Marketing

Volume 480: debated on Thursday 16 October 2008

To ask the Secretary of State for Innovation, Universities and Skills what assessment he has made of the cost effectiveness of Government-commissioned advertising in the last 12 months relating to matters falling within the remit of his Department. (226526)

All DIUS commissioned advertising is assessed for cost effectiveness by pre and post tracking research that measures the situation or issue before and after the advertising has run. All advertising campaigns are commissioned through the Central Office of Information (COI) to ensure the quality of the media planning and to exploit the bulk media discounts that COI negotiate with media owners.