UK Trade and Investment's (UKTI) mission is to deliver maximum value for the UK economy and for business in an increasingly globalised and competitive world. Our latest performance results show that 54 per cent. of all businesses—some 10,000 companies—assisted through UKTI trade services over an annual period improved their business performance as a direct result of UKTI support.
UKTI, with the Creative Industries Marketing Strategy Board chaired by Sir John Sorrell, is leading an international marketing strategy aimed at raising the profile of the sector overseas and helping UK creative companies maximise international opportunities. The marketing strategy has concentrated on developing new messaging, focusing UK promotional efforts and developing a new set of initiatives to market the UK's creative industries more effectively overseas.
UKTI engages with the creative industries through a number of export advisory groups to ensure that the creative companies benefit from the full range of UK Trade and Investment services such as Passport to Export, the Trade Access Programme, sector missions and seminars.