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UK Trade and Investment: Arts

Volume 481: debated on Tuesday 21 October 2008

To ask the Minister of State, Department for Business, Enterprise and Regulatory Reform what steps UK Trade and Investment has taken to enhance the international competitive position of the UK's creative industries. (227181)

UK Trade and Investment's (UKTI) mission is to deliver maximum value for the UK economy and for business in an increasingly globalised and competitive world. Our latest performance results show that 54 per cent. of all businesses—some 10,000 companies—assisted through UKTI trade services over an annual period improved their business performance as a direct result of UKTI support.

UKTI, with the Creative Industries Marketing Strategy Board chaired by Sir John Sorrell, is leading an international marketing strategy aimed at raising the profile of the sector overseas and helping UK creative companies maximise international opportunities. The marketing strategy has concentrated on developing new messaging, focusing UK promotional efforts and developing a new set of initiatives to market the UK's creative industries more effectively overseas.

UKTI engages with the creative industries through a number of export advisory groups to ensure that the creative companies benefit from the full range of UK Trade and Investment services such as Passport to Export, the Trade Access Programme, sector missions and seminars.

To ask the Minister of State, Department for Business, Enterprise and Regulatory Reform if he will publish UK Trade and Investment's five-year strategy to enhance the international competitive position in the UK's creative industries. (227215)

"Creative UK: Towards an International Marketing Strategy for the UK's Creative Industries" was published on 16 July 2007. A copy rests in the House of Commons Library.