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Olympic Games 2012: Tourism

Volume 481: debated on Monday 27 October 2008

To ask the Secretary of State for Culture, Media and Sport what progress has been made on the development of a non-commercial brand intended to take advantage of the tourism benefits of hosting the Olympic games in 2012; what use small tourism businesses will be able to make of the branding; and if he will make a statement. (230083)

The DCMS and VisitBritain have been actively working with the London Organising Committee for the Olympic games and Paralympic games (LOCOG) to produce effective, non-commercial branding for use by tourism businesses.

The result is a toolkit for use by tourism organisations in the private and public sector, based on a “Be a Part of It” strapline and drawing on effective visual images of London and the UK. This has so far been approved by LOCOG for international use only. The DCMS, VisitBritain and LOCOG are currently seeking to agree a similar branding package for domestic use. The nations and regions of the UK will be fully involved.