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Departmental Marketing

Volume 481: debated on Monday 27 October 2008

To ask the Secretary of State for Health how much his Department has spent on buying advertising space on the Jeremy Kyle show to date in 2008. (227804)

[holding answer 17 October 2008]: In the course of 2008, (up to 30 September), the Department has spent £309,318 buying space within advertising breaks on the Jeremy Kyle show.

The following table shows the spend on advertising on the Jeremy Kyle show by campaign.

Campaign

Spend (£)

Anti Smoking

116,951

Child Immunisation

3,503

Social Care

11,157

Tobacco Send Off

102,675

Alcohol Awareness

15,460

Tobacco Motivation

53,299

Tobacco Lead Generation

6,273