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Departmental Marketing

Volume 481: debated on Monday 27 October 2008

To ask the Secretary of State for Business, Enterprise and Regulatory Reform what the cost was of (a) internet and website design and hosting, (b) print media design and (c) broadcast media for each of his Department's public information campaigns since 1997. (214699)

Most of the Department's public information campaigns, that is to say, series of coordinated activities designed to inform the public, are managed centrally and procured through the Central Office of Information (COI). Spend on costs for public information campaigns through COI is set out in the following table. Costs are for BERR and its predecessor, the DTI (together with the former Small Business Service).

Internet and website design and hosting1

Print media design2

Media costs for broadcast media3

2007-08

National Minimum Wage

11,591.25

392,297

Firework safety

3,101.65

Print design overall

659

2006-07

Energy White Paper

4,500

Print design overall

5,498

2005-06

Consumer Direct

823,011

DTI Best Practice online activity

57,482

DTI Renewables

7,900

Print design overall

10,397

2004-05

Consumer Direct

99,805

326,738

DTI Information and consultation online

10,300.68

Achieving Best Practice online

9,845

DTI Renewable Campaign website

187,049

Firework safety

32,025

152,527

Print design overall

17,842

2003-04

Parental rights

20,544

SBS Business Link

389,438

2002-03

UK Online for Business

1,783,070

SBS Business Link

4,031,048

Quality Mark

109,364

1 Costs are indicative only.

2 Costs provided are design costs incurred via the COI publications team. Some of the costs may not be related to campaigns. Costs may also cover items outside of conventional print media.

3 TV, radio, cinema.

Figures for spend through COI before 2002 can be provided only at disproportionate costs.

So far as departmental central records can be interrogated, they indicate that departmental spending overall on design was as follows. Please note we are unable to disaggregate spending on public information campaigns from general spending on design. To provide a more accurate breakdown could be done only at disproportionate cost. All costs are approximate.

Departmental spending overall on design (£)

2007-08

700,000

2006-07

344,000

2005-06

913,000

2004-05

1,509,000

2003-04

809,000

Information for non-COI spend on internet and website design and hosting for public information campaigns could be gathered only at disproportionate cost.

Broadcast advertising campaigns are usually only purchased through COI so the aforementioned figures from COI should be fairly representative of the Department's spending in this area.