The Legal Services Commission (LSC) changed the name of Community Legal Service Direct to Community Legal Advice (CLA) in November 2007. The LSC spent £8,836 on producing the Community Legal Advice logo and the guidelines for using it. The LSC did not use paid-for advertising to promote the name change.
On 12 November 2007, Community Legal Service Direct changed its name to Community Legal Advice for two main reasons.
1. Client research demonstrated that clients wanted a clearer name that better described the service offered. Various names were tested with clients. The most popular was ‘Community Legal Advice’.
2. The LSC wanted to develop a clear brand, based on a single name, for both the existing telephone and website services, and the new Community Legal Advice centres and networks being set up across the country. The single name makes it clear to clients that all the advice services come from the same reliable source, whether they are delivered by telephone, website, leaflet or face to face. It also gives the LSC greater flexibility for the future to add new ways of delivering Community Legal Advice services without having to develop any new branding.