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Fire Prevention: Publicity

Volume 483: debated on Tuesday 18 November 2008

To ask the Secretary of State for Communities and Local Government how much the advertising campaign “Put it out, right out”, has cost. (235794)

The most recent “Put it out, right out” advertising ran in January and February 2007, as part of the overall Fire Kills campaign, promoting the importance of carefully disposing of smoking products. The specific cost of advertising space bought for the “Put it out, right out” advertising during this period was £663,948.

The “Put it out, right out” advertising also ran as part of the Fire Kills campaigns run by the Department’s predecessor, the Office of the Deputy Prime Minister, in the financial years 2002-03 and 2003-04. Specific costs for media space bought as part of these campaigns are not readily available and could be obtained only at disproportionate cost.

To ask the Secretary of State for Communities and Local Government how much the advertising campaign Push the Button has cost. (235795)

The most recent ‘Push the Button' advertising ran in August and September 2006, as part of the overall Fire Kills campaign. The specific cost of advertising space bought for the ‘Push the Button' advertising during this period was £749,304.

The ‘Push the Button' advertising also ran as part of the Fire Kills campaigns run by the Department's predecessor, The Office Of The Deputy Prime Minister, in the financial years 2003-04 and 2004-05. Specific costs for media space bought as part of these campaigns are not readily available and could be obtained only at disproportionate cost.