Expenditure on entertainment by the Department for Children, Schools and Families in 2007-08 has been provided previously, please refer to the answer given on 17 October 2008, Official Report, column 1583W.
Promotional campaigns, including those using advertising, are funded from the Department’s central Advertising and Publicity Budget and from individual programme budgets held by policy directorates. It is therefore not possible to establish a definitive figure for all advertising and promotion, except at disproportionate cost.
Advertising is part of a full integrated promotional campaign. We are able to separate the Department’s spend on campaign advertising, as this is centrally placed through the Central Office of Information, in 2007/08 expenditure by the Department on such advertising was £4,588,000.
Public relations agencies are employed for specific communications tasks, most commonly working alongside our press office to provide campaign support in local, regional and specialist media. The Department’s expenditure on public relations in 2007-08 was £2,333,000.