[holding answer 10 December 2008]: In DEFRA, public relations covers a wide range of activity which forms an important element of a broader communications mix. This can include advertising, direct marketing, live events and publications. The following table shows what public relations activity was procured via DEFRA's Communications Directorate since FY 2004-05 using the COI Public Relations Framework.
Financial year PR agency Campaign Expenditure (£) 2004-05 Amazon PR Sustainable Development 58,788 2005-06 Amazon PR Sustainable Development 67,084 Weber Shandwick Climate Change 86,781 2006-07 EdComs and Blue Rubicon DEFRA Year of Food and Farming 50,872 Amazon PR Sustainable Development 48,973 Trimedia Harrison Cowley ACT on CO2 campaign 49,250 Amazon PR Sustainable development 48,973 2007-08 Trimedia Harrison Cowley ACT on CO2 campaign (including a series of regional roadshows) 476,301 Munro and Forster Waste 64,424 Trimedia Communications UK Climate Change Champions 32,216 EdComs and Blue Rubicon DEFRA Year of Food and Farming 242,578 April 2008 to November 2008 EDComs and Blue Rubicon DEFRA Year of Food and Farming 28,230 Munro and Forster ACT on CO2 campaign 77,788
We do not collate expenditure under the heading ‘public affairs’.