The Price Marking Order 2004 requires traders, selling to consumers, to display a VAT inclusive selling price and, where appropriate, the unit price of goods in an unambiguous, easily identifiable and clearly legible way. Where there is a change in VAT, a trader may for a period of 14 days, give a general notice that a VAT adjustment has been made. Thereafter, in order to comply with the order, he must display the fully inclusive selling price taking account of the revised VAT level.