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Olympic Games 2012: Marketing

Volume 485: debated on Monday 15 December 2008

To ask the Minister for the Olympics what her policy is on the authorisation and use of the community brand for the London 2012 Olympics; and if she will make a statement. (243212)

The Inspire Mark is awarded by London Organising Committee of the Olympic and Paralympic Games (LOCOG) and the IOC the first time a host city has been accorded this to high-quality fully funded non-commercial projects and programmes which have been clearly inspired by the London 2012 Olympic Games and Paralympic Games, and which achieve across sport, culture, education, the environment, volunteering or promoting business opportunities. Projects and programmes licensed to use the mark specify in the application process the manner in which they wish to use the mark on promotional material.