The Inspire Mark is awarded by London Organising Committee of the Olympic and Paralympic Games (LOCOG) and the IOC the first time a host city has been accorded this to high-quality fully funded non-commercial projects and programmes which have been clearly inspired by the London 2012 Olympic Games and Paralympic Games, and which achieve across sport, culture, education, the environment, volunteering or promoting business opportunities. Projects and programmes licensed to use the mark specify in the application process the manner in which they wish to use the mark on promotional material.