VisitBritain’s marketing of England for tourism purposes includes the dissemination of material to people living on the Isle of Man. Any associated press activity is also shown in the Isle of Man. National campaigns taken forward by VisitBritain also target the Isle of Man.
A Memorandum of Understanding (MoU) for overseas marketing is in place between VisitBritain and the Isle of Man Government which sets out a framework, respective roles and responsibilities and working relationships for the benefit of promoting Britain and the Isle of Man effectively to overseas visitors. The Isle of Man Government pay VisitBritain an annual marketing fee in support of the MoU. This ensures that the Isle of Man has equivalent treatment to the other nations and regions of Britain.