Skip to main content

Influenza: Vaccination

Volume 485: debated on Tuesday 16 December 2008

To ask the Secretary of State for Health what steps the Government are taking to promote availability of the influenza vaccination. (243079)

In October and November 2008 the Department ran its annual autumn communications campaign targeting those aged 65 and over and those people under 65 who are in a clinical risk group. The campaign consisted of television, radio, online and pharmacy bag advertising, and public relations activity. Leaflets and posters have been made freely available to the national health service to use in their own local promotional activities. The objectives of the campaign were to raise awareness of the need for the vaccination among the target audiences, and to encourage them to contact their general practitioner.