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Departmental Marketing

Volume 485: debated on Thursday 18 December 2008

To ask the Secretary of State for Innovation, Universities and Skills how much his Department has spent on advertising in each month since it was first established; how much his Department has spent on advertising each of its programmes in each month since its establishment; and how much of such expenditure was incurred in respect of each advertising medium. (243999)

The Department has funded the Higher Education Student Finance Campaign. Details are provided in the following table:

£

TV

Radio

Online

Press

Total

2007

November

1,209,482

340,964

124,284

114,853

1,789,583

December

12,518

88,585

23,791

89,444

214,338

2008

January

122,362

82,183

17,834

222,379

February

20,517

20,517

March

23,117

23,117

November

1,180,000

193,734

90,541

24,443

1,488,718

December

20,143

6,268

26,411

All costs are gross media.