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Health Services: Recruitment

Volume 486: debated on Monday 12 January 2009

To ask the Secretary of State for Health what assessment he has made of the results of the national social care recruitment campaign; and if he will make a statement. (245762)

The latest social care recruitment campaign took place during March 2008. The campaign generated more than twice the level of contacts to the call centre than the previous campaign and increased the number of unique web visitors by a factor of three. In total during the campaign period there were just under 180,000 contacts and unique web visitors. The campaign research also indicated a significant increase in awareness of the advertising among the general adult population compared to the previous campaign.