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Food: Labelling

Volume 486: debated on Tuesday 13 January 2009

To ask the Secretary of State for Environment, Food and Rural Affairs what his policy is on advertisements for products produced with meat from EU countries other than Britain carrying the British tractor assured label; and what guidance he has issued to food retailers on the use of the label on foodstuffs produced elsewhere in the EU. (245707)

The “Red Tractor” scheme is operated by Assured Food Standards, a company that is owned by representatives of the entire food chain from farmers to retailers. As a privately owned scheme it is the responsibility of Assured Food Standards to satisfy itself that it complies with food law, which makes it an offence to mislead the consumer as to the origin of food.