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Alcoholic Drinks: Health Education

Volume 486: debated on Thursday 15 January 2009

To ask the Secretary of State for the Home Department how many people visited the Know Your Limits stand sponsored by her Department at the Clothes Show Live exhibition. (243605)

The event team at the Clothes Show counted 12,145 visitors who engaged with the activities on the stand. As solely active participants in the tasks were counted, this figure does not include the spectators coming to view the stand, which we estimate to have been a significantly higher number.

In addition to the stand, Clothes Show visitors were exposed to high impact Know Your Limits posters outside changing rooms, and messages inside the cubicles and mirrors in changing rooms throughout the exhibition. The total number of attendees to the event was estimated to be 190,000.