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Olympic Games 2012

Volume 486: debated on Thursday 15 January 2009

To ask the Minister for the Olympics what plans she has to allow commercial organisations to seek the endorsement of the London 2012 Organising Committee for mass participation schemes. (243213)

[holding answer 15 December 2008]: London 2012 official sponsors have the right to activate their sponsorship, including for mass participation initiatives. There are no plans to allow other commercial organisations to associate directly with the games, which would undermine the exclusive association for which the official sponsors have paid. In exceptional circumstances, the London Organising Committee of the Olympic games and Paralympic games and the International Olympic Committee may approve a project which has non-Olympic commercial support, provided they have absolute confidence the company will not gain any association with the 2012 games.

Non-commercial participation schemes inspired by the London Olympic games and Paralympic games, and offering opportunities in sport, culture, volunteering, education, the environment and the promotion of business opportunities, can apply to be part of the Inspire programme, London 2012's broad participation and legacy programme.