Increasing overall participation in swimming, including access for people on low incomes, is one of the key aims of the Amateur Swimming Association's (ASA) strategic plan 2005-09. Sport England has contributed in excess of £9 million of Whole Sport Plan funding to this initiative.
Sport England awarded £3 million to the ASA to support its ‘Everyday Swim’ project during 2006-08. ‘Everyday Swim’ is a national project, operating at a number of sites across England. The aim is to deliver a sustained increase in participation, improving people's experience of using public pools, including those on low incomes.
In addition, the Free Swimming Programme is a £140 million coherent package designed to extend opportunities to swim and to maximise the health benefits of wider participation in swimming.