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Progress in implementing the child road safety strategy includes disseminating the Kerbcraft child pedestrian training scheme and the rolling out of the Bikeability cycle training scheme and of the School Travel Plan target. A new long-term child advertising campaign—Tales of the Road—has been launched and in order to develop a strategic framework for road safety education, the Department for Transport has commissioned a project, which is now well advanced, to review existing materials and then produce a comprehensive set of road safety educational material.
This and other work to improve the road safety of children and young people is being carried forward under the umbrella of DCSF’s PSA target to improve children’s and young peoples’ safety. The Department for Transport is working closely with DCSF on this.