The policies and objectives in Hertfordshire county council’s Local Transport Plan aim to encourage the use of alternatives to the car in order to protect the environment. Implementation is carried out through a variety of methods, including the improvement of public transport, the development of new cycling routes and working with local employers to encourage their staff to travel more sustainably. The Hemel Hempstead Urban Transport Plan includes a number of proposed measures including the development of travel plans for Hemel Hempstead railway station and the hospital, proactively encouraging the development of car clubs and establishing a project to provide individual households with travel planning advice.