To ask the Secretary of State for Energy and Climate Change what assessment he has made of the effectiveness of the Government's Save Energy Save Money advertising campaign; and if he will make a statement. (249994)

The Government launched the new phase of the Act On CO₂ campaign in September 2008. Initial evaluation of the campaign has shown a favourable response with over 550,000 unique visitors to the campaign website since its launch and over 270,000 calls to the Act On CO₂ advice line between August and November 2008. This is more than double the number of calls the line received over the same period in 2007.