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Save Energy Save Money Campaign

Volume 486: debated on Thursday 22 January 2009

To ask the Secretary of State for Energy and Climate Change what assessment he has made of the effectiveness of the Government's Save Energy Save Money advertising campaign; and if he will make a statement. (249994)

The Government launched the new phase of the Act On CO2 campaign in September 2008. Initial evaluation of the campaign has shown a favourable response with over 550,000 unique visitors to the campaign website since its launch and over 270,000 calls to the Act On CO2 advice line between August and November 2008. This is more than double the number of calls the line received over the same period in 2007.