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Departmental Public Relations

Volume 486: debated on Thursday 22 January 2009

To ask the Secretary of State for Defence with reference to the answer to the hon. Member for Rochford and Southend East of 11 November 2008, Official Report, column 1001W, on departmental public relations, which areas of work or projects the external public relations firm worked on; and for what reasons in-house communications staff were not used for such work. (249021)

Biss Lancaster have been used by the Army's Recruiting Group: to provide strategic advice in the development of its recruitment marketing communications plan to support specific recruitment projects; to generate through the media interest among the recruitment target audience; and to obtain positive coverage of careers in the Army.

In-house communications staff provide essential knowledge of the Army’s business. However, the use of Biss Lancaster provides the Army with particular expertise and experience in the specialised recruitment field, offering best value for money to the taxpayer for this type of work.