Under the scheme agreement, help scheme eligibility within a region starts eight months prior to switchover. Switchover in Selkirk took place on 20 November 2008. Using the Department for Work and Pensions data and data provided by local authorities and care homes, the help scheme contacted about 17,000 eligible people in the Selkirk transmitter area directly by mail to invite them to take up the offer of help. Of these around two-thirds responded.
The scheme was mentioned in the very earliest publicity about switchover in Selkirk and when Digital UK announced the date for switchover in the Scottish Borders in October 2007. Further information about the scheme was available throughout 2008 through press and radio adverts, regional events and on screen analogue TV captions.