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Departmental Advertising

Volume 487: debated on Monday 26 January 2009

To ask the Secretary of State for Work and Pensions how many complaints about advertisements sponsored or funded by his Department were made to the Advertising Standards Authority (ASA) in each year from 1997 to 2008; and how many of these were upheld by the ASA in each year. (246656)

Between 1 January 1997 to 21 December 2008, 164 complaints about 122 cases were raised with the Advertising Standards Authority (ASA) about advertisements sponsored or funded by the Department for Work and Pensions. None of these complaints was upheld.

This information was provided by the ASA.

Broadcast advertising complaints only became the responsibility of the ASA in 2004. Complaints prior to that date were handled by the Public Affairs team at Ofcom. These figures exclude data on broadcast advertising between November 2004 and May 2006. Changes in the ASA database systems in this period mean that extracting this information would incur disproportionate cost.

The ASA has stated that breaking the figures down into yearly totals would incur disproportionate cost.