We are committed to consulting and involving the public to ensure that our campaigning activity and all associated publicity materials are shaped around understanding of their needs and attitudes. Our investment in communications research and insight is central in designing and evaluating our communications campaigns.
The Department's Communications Directorate spent the following in each financial year on quantitative surveys among the public in each of the last three years.
Spend (£) 2005-06 810,440 2006-07 1,122,112 2007-08 1,656,939
These figures include evaluation of public health campaigns; evaluation of major NHS communications initiatives; evaluation of NHS careers campaign and regular tracking of public attitudes towards the NHS.