Departmental Procurement

To ask the Secretary of State for Communities and Local Government with reference to the answer to the hon. Member for Beckenham (Mrs. Lait) of 6 October 2008, Official Report, columns 302-3W, on departmental procurement, what the breakdown is of the associated costs of Euro RSCG London Ltd in relation to the fire campaign.[Official Report, 10 February 2009, Vol. 487, c. 13MC.] (252791)

The breakdown of the costs paid to Euro RSCG London Ltd (and associated companies) in relation to the fire campaign in 2007-08 is as follows:

Breakdown	£
Euro RSCG 4D Digital
Transmission costs for Fire Kills national advertising and usage fee for advertisements.	166,468

Press narrative for research carried out for Fire Kills advertising	5,507
Radio narrative for research carried out for Fire Kills advertising	10,234
Creative for campaign support materials	26,078
Agency commission on Media Advertising	145,113
TV production costs for Fire Kills advertising	188,845

Euro RSCG London Ltd	370,269

Volume 487: debated on Thursday 29 January 2009