The following figures show how much DEFRA has spent through COI on campaign advertising in the last 12 months.
ACT ON CO2 advertising
From January 2008 - March 2008 the ACT ON CO2 spend was approximately £685,000 (press and online advertising).
From April 2008 to December 2008 the ACT ON CO2 spend was approximately £6,700,000 (TV, press, radio and digital advertising).
Other DEFRA advertising
Spend on non-ACT ON CO2 advertising over the last 12 months comes to
Cattle disposal: £9,000
Advertisements placed via the DEFRA Recruitment and Statutory Advertising Contract for the period January 2008 to December 2009:
Recruitment advertising: £381,019.29
Statutory advertising: £70,851.76.
All figures include fees and are exclusive of VAT.
As a number of DEFRA's recruitment adverts are placed through the Cabinet Office framework as part of a whole advertising campaign (campaigns can include the preparation of application packs, advertisements, sifting and assessments) it is not possible to split out the advertising element at a proportionate cost.