[holding answer 12 January 2009]: Sport England has announced that the England and Wales Cricket Board will receive nearly £38 million of 2009 to 2013 Whole Sport Plan funding to deliver its plan for cricket. This represents the largest award made to any of the 46 national governing bodies receiving Whole Sport Plan funding. The final breakdown of these awards is still being finalised with NGBs. It will also be open to the ECB to supplement this further through bidding for the significant extra funding streams which will be available, as they currently do.
(a) Sport England is responsible for getting 1 million more people playing sport—three times 30 minute sessions of at least moderate intensity per week—and will measure this through the Active People Survey. As part of their Whole Sport Plan funding, national governing bodies will be responsible for increasing one times 30 minute weekly participation in their sport as a contribution towards the global target. Given this, the varying intensities of longer duration sports, and the emphasis on the sustain strand of the Sport England strategy, the one times 30 measure represents an effective gauge of a sport’s contribution to Sport England’s participation objectives.
(b) Therefore three times 30 minute participation in Cricket was not a contributory factor in the assessment of the ECB's funding submission. Sports were asked to demonstrate how they could increase one times 30 minute participation as part of the funding process.
(c) It is the ECB's responsibility to manage the sport of Cricket, creating opportunities for all. The ECB submission contains specific interventions for women and girls, and disabled cricket. Sport England's investment into the ECB will seek to encourage the grow, sustain and excel outcomes for these priority groups, and funding for these areas of work will be allocated to the ECB accordingly.
Sport England has carried out two Active People Surveys. Active People 1 (between October 2005 and October 2006) shows one times 30 minute cricket 16+ participation as 195,200. Active People 2 (between October 2007 and October 2008) shows one times 30 minute cricket 16+ participation as 204,900. One times 30 participation data are not available prior to Active People 1.