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Departmental Marketing

Volume 487: debated on Thursday 5 February 2009

To ask the Secretary of State for Northern Ireland (1) how much his Department has spent on advertising in the last five years; (243249)

(2) with reference to the Answer of 12 November 2008, on departmental marketing, how much his Department spent on advertising in the last five years.

The following table provides details of the Northern Ireland Office’s advertising expenditure, excluding agencies and NDPBs, in the last five years.

Advertising expenditure (£)

2003-04

372,922

2004-05

548,451

2005-06

159,146

2006-07

190,204

2007-08

454,075

The increase in 2007-08 was largely due to a public advertising campaign for fireworks safety, funded by Firearms and Explosives Branch. Expenditure in this campaign included creative, agency and production costs as well as media advertising, promotion, education packs and initiatives for schools.