To ask the Secretary of State for Culture, Media and Sport what assessment his Department has made of the effectiveness of campaigns to inform people about the switchover from analogue to digital television. (253802)
[holding answer 4 February 2009]: DigitalUK is responsible for informing the public about switchover. The DigitalUK tracker survey Q3 2008 shows that public awareness now stands at almost 90 per cent. and Digital Television take-up at 87 per cent.