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Departmental Advertising

Volume 487: debated on Thursday 5 February 2009

To ask the Secretary of State for Innovation, Universities and Skills how many advertisements to attract students into higher education were placed by his Department and its predecessors in each year since 1997; how many were placed (a) in print newspapers and magazines, (b) on a website and (c) on television and radio; and what the cost was in each case. (249384)

The information requested of the Department is as follows. The Department for Innovation, Universities and Skills was formed in June 2007, following the machinery of Government changes, since this date/and as a result we are only able to provide information from June 2007. In 2007/08 DIUS spent £2,859,791 and in 2008/09 is budgeted to spend £2,255,791 on all advertising to attract students into higher education.

The breakdown is as follows

2007/08 (actual spend)

£

(a) Newspapers and magazines

Newspapers

460,000

Magazines

31,703

(b) Online/website

160,000

(c) TV and radio (budgeted)

TV

1,145,813

Radio

374,173

2008/09 (budgeted)

£

(a) Newspapers and magazines

Magazines

43,907

(b) Online/website

180,000

(c) TV and radio

TV

1,201,851

Radio

395,149