Visit London has advised that it undertakes a range of tourism marketing campaigns to promote the capital internationally, nationally and to Londoners themselves.
In December last year, Visit London, in partnership with the London Development Agency and the Mayor of London, launched a four-month marketing campaign to stimulate visits to the capital in the build-up to Christmas 2008 and the new year. This will run across the capital's key visitor markets including Britain, Europe and North America and will last until the end of March 2009.
Including match funding from the private sector, Visit London will in total spend £3.25 million in the four months to March on promotional campaigns, which it believes should deliver £70 million in economic benefit to the city. Further marketing activity to promote the capital beyond the end of March 2009 is due to be launched in February.
In addition, promotion of London will be included in the £6.5 million ‘Value for Money Campaign’ launched by VisitBritain and VisitEngland at the tourism summit held in Liverpool on 8 January. This will build on the current domestic and international Enjoy England campaign, which positions England and Britain as good value destinations.