Speeding is a major factor in road safety, contributing to 727 deaths in 2007. Measures to prevent speeding on our roads are in the fields of enforcement, engineering and education including advertising.
The following table provides the amount spent on television and radio advertisements to reduce speed in each of the last five years.
£000 TV Radio 2004-05 1,186 477 2005-06 1,223 496 2006-07 1,492 547 2007-08 1,853 783 2008-091 1,815 459 1 Forecast expenditure.