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Departmental Advertising

Volume 487: debated on Tuesday 10 February 2009

To ask the Secretary of State for Environment, Food and Rural Affairs how much his Department spent on advertising in (a) the last 12 months and (b) 1997. (247595)

The figures as follows shows how much DEFRA has spent through COI on campaign advertising in the last 12 months.

ACT ON CO2 advertising

From January 2008—March 2008 the ACT ON CO2 spend was approximately £685,000 (press and online advertising).

From April 2008 to December 2008 the ACT ON CO2 spend was approximately £6,700,000 (TV, press, radio and digital advertising).

Other DEFRA advertising

Spend on non-ACT ON CO2 advertising over the last 12 months comes to £137,100:


Cattle disposal






Advertisements placed via the DEFRA recruitment and statutory advertising contract for the period January 2008 to December 2009:

Recruitment advertising—£381,019.29

Statutory advertising—£70,851.76

All figures include fees and are exclusive of VAT.

As a number of DEFRA’s recruitment adverts are placed through the Cabinet Office framework as part of a whole advertising campaign (campaigns can include the preparation of application packs, advertisements, sifting and assessments) it is not possible to split out the advertising element at a proportionate cost.

DEFRA was formed in June 2001. Information on the advertising spend of legacy departments is not held centrally and could only be collated at disproportionate cost.