Departmental Procurement
[Official Report, 29 January 2009, Vol. 487, c. 768W.]
Letter of correction from Mr. Sadiq Khan:
Errors have been identified in the written answer given to the hon. Member for Meriden (Mrs. Spelman) on 29 January 2009. In the table of the breakdown of costs the figures cited for the press and radio narratives were incorrect. The correct answer should have been: (252791)
The breakdown of the costs paid to Euro RSCG London Ltd. (and associated companies) in relation to the fire campaign in 2007-08 is as follows:
Breakdown £ Euro RSCG 4D Digital Transmission costs for Fire Kills national advertising and usage fee for advertisements 166,468 Press narrative for research carried out for Fire Kills advertising 5,507 Radio narrative for research carried out for Fire Kills advertising 4,727 Creative for campaign support materials 26,077 Agency commission on Media Advertising 145,113 TV production costs for Fire Kills advertising 188,845 Euro RSCG London Ltd. 370,269