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Armed Forces: Recruitment

Volume 487: debated on Tuesday 10 February 2009

To ask the Secretary of State for Defence how many recruitment advertisements have been commissioned by his Department for each service in each month since 1998. (248669)

The number of individual advertisements produced will depend on the messages to be communicated and the weight of planned exposure which varies from campaign to campaign. It is not, therefore, possible to calculate how many individual advertisements were commissioned in the last 10 years without incurring disproportionate cost. The information for each of the services that is available is given in the following tables:

Navy

Year

Number of campaigns

Media used

Time period

Royal Navy

TV

August + January

TV partnership

January

Online

August (running through to March 2009)

Royal Marines

Cinema

November + December to March

Pub TV

November + January to March

TV sponsorship

January

Out of Home

January to February

Mobile

January to February

Online

October (running through to March 2009)

2007-08

Royal Navy

TV

October to November + January to March

Online

October to March

Royal Marines

Cinema

October to March

Pub TV

February—March

Out of Home

October to February

Press partnership

February to May

Online

October to March

2006-07

Royal Navy

TV

January + March

Pub TV

January + March

Cinema

February to March

Magazine advertorials

January to March

Regional press classifieds

February

Online

January—March

2005-06

Royal Navy

TV

September to October

Pub TV

September to November

Out of Home

September

Radio

September to November

Online

September to November

Royal Marines

TV

September to October + February to March

Radio

September to October

Press magazines

September to November + February to March

Online

September to November + January to March

Out of Home

September

2004-05

Royal Navy

TV

August to September + January

Pub TV

August to November + January to March

Radio

August to November + January to February

Online

August to March

Royal Marines

Cinema

August to October + January to February

Radio

September to November

Press magazines

August to December + February to Mar

Online

October to November + February to March

Out of Home

August + February

Direct Marketing

November to March

2003-04

Royal Navy

Pub TV

September to November + January to March

Cinema

September to March

Press magazines

September to November + January to March

Online

August to March

Radio

August to November + January to Feb

National press

August

Royal Marines

TV

August to November + January to February

Cinema

June + September + November + January

Press magazines

July to November + January to March

Online

September to October + January to February

Out of Home

August + January

Army

Year

Time period

Campaign name

1998

January

Officer TV

January—February

Soldier TV

February—March

TATV

April

Soldier TV

June—July

Soldier TV

1999

January

Soldier TV

February—March

TATV

April—May

Soldier and Officer TV

June

10” TV

2000

February—March

TATV

April

Soldier TV

September—October

Soldier TV

2001

January

Soldier TV

April

Soldier TV

May

Soldier TV

September—November

Soldier TV

2002

January—February

Soldier TV

March

TATV

April

National Press

April—June

Soldier TV

September

National Press/Specialist Trade media

September—November

Soldier TV

October—November

Officer National Press

April—December

Officer Careers Titles and Online

2003

January

National Press

January—March

Soldier TV

January—March

Officer Careers Titles and Online

April—May

National Press

April—June

Soldier TV

April—December

Officer Career Titles

June

Army Medical Services National Press

September—October

TV and National Press

November

Officer Online

2004

January—March

Regular/TA TV

January—December

Officer Career Titles

February—March

Army Medical Services National Press

March

Officer National Press

April

Regular/TA national press

April

TA cinema

April—May

TA, Combat roles, NI TV

August—November

NITV

August

Gatekeepers national press

September—November

Technical Trades TV

September—October

TA national press

November

Army Cadet Force TV

November

Regular national press

December

Army Grants TV

December

Future Army structure national and regional press

2005

January—March

Future Army structure, NI, Trade specific, ACF and Grants Regular TV; Young Officer and Medical Services TA TV

January—March

Army Medical Services specialist press and online

January—March

Officer careers titles

February

Regular national press

February—March

Future Army structure national/regional press

March—April

TA Radio

April—May

Soldier TV, interactive TV

April—June

NI TV, Technical Trades TV (Scotland)

August

Officer clearing press and online

June—September

TA TV—Soldier and Medical Services

July

Soldier TV and national press advertorials

July—September

Army Grants TV

July—December

Interactive TV

September

Soldier TV

September—October

TA Young Officer TV

September—December

Welbeck Defence College TV, NI TV, Soldier advertorials and radio editorial, Intelligence Corps magazines

October—December

Officer TV, magazines, online

October—November

Officer national/regional press, online, outdoor

November

TA Medical Services radio

2006

January

Infantry radio advertising and bus supersides/headliners, Welbeck TV

January—February

Infantry national press

January—March

Infantry TV, NI TV, Infantry mobile, Soldier radio editorial and magazine advertorials, Intell Corps magazines, interactive TV

February—March

Infantry magazines

April—June

Everest West Ridge TV, radio editorial

April

Everest West Ridge outdoor and national press

April—December

Specialist press/online, interactive TV

May

Everest West Ridge radio advertising/sales and promotion

May—June

Everest West Ridge online search and display

July—December

Infantry TV

July—August

Infantry radio editorial

August

Officer clearing press and online search

November

Camouflage Youth CRM programme TV

October—November

TA Officer radio editorial

October—November

HE campus pilot—Nottingham. Local radio advertising, campus screensavers, Union bar TV, campus/local cinema/local pub postcards, six sheet posters and phone boxes, bus headliners and streetliners, washroom panels/mirror stickers and beermats in local pubs

2007

January—March

Infantry TV, interactive TV, online search, national press/magazine advertorials, radio editorial

January—March

Specialist press/online

April—August

One Army Recruiting (OAR) TV

April—June

Interactive TV

April

OAR radio advertising, national press, outdoor

April—December

Online search

May—December

Magazines

July

Online display—recruitment sites

July—August

Radio sales and promotion

August—September

Officer clearing press/online

August

NW regional press

September—December

OAR II TV, magazine advertorials, national press partnerships

September

NE/NW radio advertising, Scottish regional press

September—October

Scottish radio editorial, NE/NW bus streetliners

October—November

OAR II radio advertising

December

TA Young Officer press, Management Today

2008

January—March

OAR II TV, radio editorial, national press partnerships, magazine advertising and advertorials

January—February

Infantry and Professionally Qualified Officers advertorials

March

Radio advertising

April—June

OAR II TV

April—May

Reputation TV

July—August

Women in the Army TV and advertorials

September—December

Infantry TV, national press, magazines, online search

September—October

Infantry radio

September—November

Infantry outdoor (gyms/goal centres)

November—December

TV, radio, press, online

December

Graduate national press and online

RAF

The RAF run one major recruitment campaign each year using a variety of media outlets. It is not possible to identify how many separate advertisements are run within this campaign without disproportionate cost.

To ask the Secretary of State for Defence what recent steps he has taken to increase recruitment from ethnic minority groups into the armed forces. (250024)

The armed forces have established ethnic minority recruiting teams in areas with large ethnic minority populations aimed at promoting service careers.

They are engaged in numerous and varied initiatives to encourage more young people from ethnic minority backgrounds to join the armed forces. These include forming new community partnerships, holding personal development courses for schools and community groups, and holding open days and visits to service establishments. The Royal Navy's diversity action team gives presentations in schools, colleges and to community groups, organises five-day personal development courses, attends careers, and cultural and religious festivals and events and engages potential recruits and their gatekeepers. The Army's diversity action recruiting team (DART) provides role models to young people from ethnic minority backgrounds at recruiting events throughout the country. The RAF's motivational outreach team participates in schools’ careers conventions, festivals and sporting events, and visits to youth organisations and ATC/CCF squadrons. They also arrange visits for young people from ethnic minorities to RAF stations.