The Perfect Gift scheme was launched as a pilot project in October 2007 in nine further education colleges across England (one college per Learning and Skills Council region). Following the launch, individual colleges were responsible for ongoing promotion and communication. Initial evaluation with participating colleges showed that despite encouraging media coverage at launch, the take-up of vouchers during the pilot was lower than anticipated. The low take-up determined that the pilot would not be developed further. As a result, the production of a formal evaluation document was not deemed necessary.