As part of its contract with HSE, Capita are responsible for promoting and communicating the new Gas Safe Register™ brand to installers and the general public. Capita have a Key Performance Indicator to achieve at least 40 per cent. unprompted brand recognition of the New Gas Safe Register™ among gas consumers by the end of October 2009, rising to 75 per cent. by 2011. HSE also plans to communicate directly with gas installers and through the trade press to make clear that, from 1 April 2009, the Gas Safe Register is the only register approved by HSE for gas work under gas safety law, and that the CORGI register will no longer count for these purposes.