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Health Services: Advertising

Volume 488: debated on Monday 23 February 2009

To ask the Secretary of State for Health (1) what rules his Department has established to govern the advertising of allied health professional services following his announcement that patients may self-refer to those services; and if he will make a statement; (256766)

(2) whether his Department plans to issue guidance to primary care trusts on advertising allied health professional services to patients choosing to self-refer.

No rules or guidance on advertising are planned or have been made centrally. It is for primary care trusts in partnership with local stakeholders, including practice based commissioners, local government and the public to determine where self-referral is clinically appropriate and value to the system and local community, and to promote this route of access accordingly.