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Departmental Marketing

Volume 488: debated on Friday 6 March 2009

To ask the Secretary of State for Northern Ireland pursuant to the answer of 5 February 2009, Official Report, column 1415W, on departmental marketing, which advertising campaigns that were (a) launched and (b) maintained in 2007-08; and what the cost of each was. (257271)

The Northern Ireland Office is unable to provide a breakdown in the format requested. However the following table illustrates the major expenditure relating to advertising by the Northern Ireland Office, excluding its agencies and Executive NDPBs:

Advertising Campaign

2007-08 Expenditure (£)

Theft from Vehicles campaign


Unknown Callers campaign


Howsecureismyhome Website


Firearms Team Fireworks campaign


2007 Fireworks Safety campaign


Public Appointment of Police Ombudsman for Northern Ireland


Public Appointments for Equality Commission


Counterfeit Goods Christmas campaign


Extortion campaign


Public Prosecution Service Recruitment campaign


Some of these figures may also include crime prevention initiative costs which are not part of the original advertising costs quoted in the answer of 5 February 2009, Official Report, column 1415W.

Campaigns such as the Fireworks Safety Campaign have had a positive effect in reducing incidents of accidents involving fireworks. In 2006 there were 69 injuries; in 2008 there were 32 injuries.

The Howsecureismyhome website is part of the Government's effort to reduce the numbers of households which fall victims to burglaries—down by 24.6 per cent. from 9064 in 2001-02 to 6831 in 2006-07.

All campaigns subject to evaluation to deliver best value.