The Northern Ireland Office is unable to provide a breakdown in the format requested. However the following table illustrates the major expenditure relating to advertising by the Northern Ireland Office, excluding its agencies and Executive NDPBs:
Advertising Campaign 2007-08 Expenditure (£) Theft from Vehicles campaign 63,492 Unknown Callers campaign 50,199 Howsecureismyhome Website 88,233 Firearms Team Fireworks campaign 20,000 2007 Fireworks Safety campaign 173,312 Public Appointment of Police Ombudsman for Northern Ireland 76,157 Public Appointments for Equality Commission 24,214 Counterfeit Goods Christmas campaign 28,654 Extortion campaign 5,029 Public Prosecution Service Recruitment campaign 20,385
Some of these figures may also include crime prevention initiative costs which are not part of the original advertising costs quoted in the answer of 5 February 2009, Official Report, column 1415W.
Campaigns such as the Fireworks Safety Campaign have had a positive effect in reducing incidents of accidents involving fireworks. In 2006 there were 69 injuries; in 2008 there were 32 injuries.
The Howsecureismyhome website is part of the Government's effort to reduce the numbers of households which fall victims to burglaries—down by 24.6 per cent. from 9064 in 2001-02 to 6831 in 2006-07.
All campaigns subject to evaluation to deliver best value.