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Police: Marketing

Volume 490: debated on Monday 30 March 2009

To ask the Secretary of State for the Home Department how much has been spent on the advertising and marketing of the Policing Pledge in England and Wales. (265488)

The Home Office are currently running a campaign to raise awareness and understanding of the Policing Pledge in order to help people feel safe in their communities by building public confidence in the police service.

This includes a text-back service where the public text “pledge” and their postcode to 66101 in order to receive contact details for their local Neighbourhood Policing Team.

The Home Office media spend on the advertising and marketing of the Policing Pledge in England and Wales in the 2008-09 financial year is £3,427,521.00.