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Departmental Publicity

Volume 491: debated on Monday 20 April 2009

To ask the Secretary of State for Innovation, Universities and Skills how much is being spent on each form of advertising in the Train to Gain advertising campaign by (a) the Learning and Skills Council and (b) his Department. (254374)

National Marketing and Communications for Train to Gain is delivered by the national Learning and Skills Council (LSC) on behalf of the Department. The total Train to Gain spend on advertising for January to December 2008 was £7,716,021 including VAT. This is broken down as follows:

Gross media spend, booked through the Central Office for Information

Gross media spend (£)

Digital

217,872

Poster

561,558

Radio

723,565

TV

4,528,935

Press

512,476

VAT

1,145,271

Total

7,689,677

Media paid for directly by LSC

£

Digital

2,000

Press

20,398

VAT

3,946

Total

26,344