Departmental Publicity

To ask the Secretary of State for Innovation, Universities and Skills how much is being spent on each form of advertising in the Train to Gain advertising campaign by (a) the Learning and Skills Council and (b) his Department. (254374)

National Marketing and Communications for Train to Gain is delivered by the national Learning and Skills Council (LSC) on behalf of the Department. The total Train to Gain spend on advertising for January to December 2008 was £7,716,021 including VAT. This is broken down as follows:

*Gross media spend, booked through the Central Office for Information*
	Gross media spend (£)
Digital	217,872
Poster	561,558
Radio	723,565
TV	4,528,935
Press	512,476
VAT	1,145,271
Total	7,689,677

*Media paid for directly by LSC*
	£
Digital	2,000
Press	20,398
VAT	3,946
Total	26,344

Volume 491: debated on Monday 20 April 2009