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Police: Marketing

Volume 491: debated on Tuesday 21 April 2009

To ask the Secretary of State for the Home Department pursuant to the answer of 30 March 2009, Official Report, columns 954-55W, on police: marketing, how many people had used the text back service on the date for which figures are available. (269229)

The text back service has received 2,250 texts since it began on 2 March 2009 up until 1 April 2009.

To ask the Secretary of State for the Home Department pursuant to the answer of 30 March 2009, Official Report, columns 954-55W, on police: marketing, how much her Department plans to spend on advertising and marketing the Policing Pledge in the financial year 2009-10. (269230)

The Home Office plans to spend £3 million on advertising and marketing the Policing Pledge in the financial year 2009-10. This campaign will increase awareness and understanding of the Policing Pledge. The public have a right to understand what service level they can expect from their local police and how to hold them to account if standards are not met.