The Byron Review Action Plan announced that the UK council for Child Internet Safety (UKCCIS) would work with the Child Exploitation Online Protection Centre (CEOP) and other council members to launch an e-safety week in 2009.
This year UKCCIS supported a Safer Internet Week (9 to 13 February) by assisting CEOP to run national newspaper advertisements throughout the week and circulating information to council members and interested parties, specifically promoting Safer Internet Day 2009 on 10 February.