[holding answer 20 April 2009]: The Advertising Association's Digital Media Group has been examining this issue and Professor Byron recommended that progress be reviewed when the conclusions of the assessment of the impact of the commercial world on children's well-being are received. I understand that the Group continues to work on a practicable and effective way forward to address the concerns identified in the Byron Review about those online marketing communications not already covered by the Committee of Advertising Practise (CAP) Code. We look forward to their securing the necessary agreements across industry to resolve any outstanding issues.