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Internet: Marketing

Volume 491: debated on Wednesday 22 April 2009

To ask the Secretary of State for Culture, Media and Sport when his Department plans to respond to the proposals for a system of self-regulation of all types of online media marketing communications referred to in the Byron Review Action Plan. (268940)

[holding answer 20 April 2009]: The Advertising Association's Digital Media Group has been examining this issue and Professor Byron recommended that progress be reviewed when the conclusions of the assessment of the impact of the commercial world on children's well-being are received. I understand that the Group continues to work on a practicable and effective way forward to address the concerns identified in the Byron Review about those online marketing communications not already covered by the Committee of Advertising Practise (CAP) Code. We look forward to their securing the necessary agreements across industry to resolve any outstanding issues.