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Television: Sponsorship

Volume 491: debated on Thursday 23 April 2009

To ask the Secretary of State for Culture, Media and Sport what (a) guidance has been issued and (b) rules are applied by Ofcom on the sponsorship of television programmes by (i) Government bodies and (ii) charities. (269914)

The rules that apply to programmes sponsored by Government bodies and charities are derived from the requirements of European legislation, the Television Without Frontiers (TWF) Directive, and from the Communications Act 2003. Based on this legislative framework, section 9 of the Ofcom broadcasting code sets out the rules on programme sponsorship with which broadcasters must comply. Ofcom also produces broadcast code guidance to help broadcasters interpret and apply the broadcasting code.