DEFRA was formed in 2001. The following table shows how much DEFRA and its agencies have spent on (a) opinion polling, (b) focus groups and (c) other forms of market research in each years since 2001.
Title Date commissioned Agency cost (£) 2001-02 State Veterinary Service Rename—Vets and Farmers 11 July 2001 6,180.00 State Veterinary Service Rename—Staff 11 July 2001 13,500.00 Communications with Farmers 13 September 2001 41,920.00 Foot and Mouth Research 17 September 2001 48,000.00 Foot and mouth—farmers survey 24 September 2001 9,600.00 Exhibition Evaluation 14 December 2001 16,600.00 General Public Tracking—Omnibus 3 February 2002 42,000.00 Benchmarking 21 February 202 28,500.00 Chemicals Stakeholder Forum 26 February 2002 70,200.00 Public attitudes to DEFRA logo 27 February 2002 7,000.00 283,500.00 2002-03 Identity research—part 3 7 April 2002 14,650.00 Radioactive waste 2 May 2002 43,750.00 Staff Survey 14 May 2002 40,265.00 Illegal Meat Imports 17 June 2002 7,200.00 Illegal Meats (2) 19 July 2002 19,200.00 Illegal meats imports 4 October 2002 4,250.00 GM Debate Foundation Discussion Workshops 10 November 202 11,000.00 GM debate—stimulus content creation 11 November 2002 78,500.00 SVS Customer Satisfaction 19 December 2002 12,500.00 GM Crops Desk research 27 February 2003 38,350.00 Ideal Home Stand Evaluation 14 March 2003 11,000.00 RDS Customer Satisfaction 18 March 2003 5,800.00 26 March 2003 48,725.00 335,190.00 2003-04 Farmers Newsletter Development 6 April 2003 54,090.00 Sustainable Development Desk Research 12 April 2003 53,238.44 Illegal Imports—Airport Posters 2003 25 April 2003 9,900.00 GM Public Debate Narrow but Deep 27 June 2003 55,000.00 Analysis of feedback 13 August 2003 31,531.00 DEFRA Customer Vision 2 November 2003 29,400.00 Analysis of feedback 24 November 2003 31,531.00 Illegal Meats Communication Development 19 December 2003 54,700.00 Perceptions of DEFRA—public tracking 2004 25 March 2004 11,380.00 330,770.44 2004-05 RDS Customer Survey 2004 19 August 2004 30,736.00 Climate Change Desk Research (attitudes) 17 September 2004 12,350.00 Sustainable Consumption and Production Stakeholder 21 September 2004 29,500.00 Workshops 8 November 2004 30,500.00 Illegal Food Imports—Ethnic Minority Tracking 24 November 2004 18,000.00 Staff SD research 20 December 2004 26,650.00 Pilot workshop for better policy making 10 February 2005 22,580.00 Cattle market biosecurity pilot 24 February 2005 20,000.00 Farmers link pilot evaluation 4 March 2005 31,000.00 Stakeholder Research 2005 9 March 2005 23,256.00 Public Attitudes to Climate Change Wave 1 244,572.00 2005-06 Climate Change Statement Check 18 April 2005 13,725.00 Chewing Gum Droppers Research 28 April 2005 51,800.00 DEFRA Event Evaluation 17 May 2005 31,117.90 Food and Farming Research 21 June 2005 56,780.00 Environment Direct Concept Development 1 August 20 05 17,500.00 Perceptions of DEFRA—General public tracking 2005 5 August 2005 26,000.00 SD in Communities information audit 12 August 2005 17,203.00 Illegal Food Imports Phase II Campaign Tracking 18 August 2005 32,000.00 Wave 2 of Climate Change Evaluation 7 September 2005 23,256.00 Climate Change Statement Design Research 15 September 2005 8,500.00 RDS Customer Satisfaction Survey 2005 27 September 2005 36,237.00 SD in Communities Activist Research 13 October 2005 38,350.00 Poultry Registration Project 6 December 2005 21,510.00 Chewing gum follow-up research 7 December 2005 10,485.00 SCP Desk Research 30 January 2006 19,475.00 Motivations Research 3 February 2006 27,450.00 Environment Motivations (BME) 10 February 2006 20,200.00 bovine TB Deliberative Research 21 February 2006 64,900.00 Climate Change Tracking Wave 3 6 March 2006 28,941.00 Public Tracking 24 March 2006 44,500.00 589,929.90 2006-07 Rabies Qualitative Research 4 April 2006 24,400.00 Natural England branding research 21 April 2006 25,600.00 Segmentation quantification 4 May 2006 11,151.00 Chewing Gum Campaign Evaluation Extension 11 May 2006 60,500.00 Youth Climate Change Omnibus 16 May 2006 16,900.00 SCP Benchmarking Quantitative Research 2 June 2006 49,000.00 Environment Direct Branding Research 20 June 2006 56,700.00 Farmers desk research 11 August 2006 20,425.00 Climate Change wave 4 5 September 2006 27,161.00 Developing an environmental segmentation 13 October 2006 48,920.00 Desk research to identify values and attitudes 13 October 2006 1,900.00 Illegal food imports qualitative research 19 October 2006 33,000.00 Illegal food imports campaign evaluation 2006-07 19 October 2006 33,500.00 Avian flu research 8 November 2006 26,330.00 Environmental branding research 23 November 2006 29,600.00 Desk research on environmental segmentation—extension 29 November 2006 1,900.00 Environment campaign creative development 2 February 07 35,900.00 Approach to Ecosystems (qual) 12 February 2007 38,103.00 Quantification of Environment Segments 16 February 2007 12,125.00 Fallen Stock Scheme Research 21 February 2 07 30,575.00 Public Sector food procurement 26 February 2007 53,500.00 Climate Change tracking wave 5 1 March 2007 27,161.00 Climate Change Bill Deliberation 15 March 2007 174,500.00 Climate Change campaign evaluation 16 March 2007 116,800.00 Rabies restrictions review—consumer workshops 29 March 2007 70,407.00 2007-08 Farmers segmentation 14 June 2007 56,300.00 Illegal food imports creative development 25 June 2007 19,800.00 Natural England Stakeholder Research 24 August 2007 29,200.00 Waste Infrastructure research 10 September 2007 53,800.00 Climate Change Tracker Wave 6 September 2007 20 September 2007 27,161.00 Natural Environment Desk Research 25 October 2007 36,450.00 Natural Environment Qualitative Research 20 November 2007 57,750.00 REACH Awareness 29 November 2007 22,000.00 Omnibus survey; public awareness of food imports 1 December 2007 4,995.00 Carbon Calculator Attitudinal Research 20 December 2007 19,995.00 Farming Link—Readership survey 11 January 2008 10,225.00 Illegal food imports tracking 2008 29 January 2008 32,500.00 Personal Food imports TV Filler research 12 February 2008 11,500.00 Carbon Offsetting Qualitative Research 18 February 2008 51,100.00 Food Campaign Message Testing 18 February 2008 20,000.00 Farming Link—Qualitative news letter evaluation 26 February 2008 28,485.00 Climate Change Tracking—Wave 7 27 February 2008 27,161.00 Businesses perceptions of DEFRA 27 February 2008 54,915.00 Businesses perceptions DEFRA—QUANT 14 March 2008 49,150.00 Omnibus Attitudes to Farmers 14 March 2008 10,685.00 Young People Climate Change Tracker 17 March 2008 17,900.00 641,072.00 2008 to date Act on CO2 Campaign Tracking around May/June 2008 Activity 2 May 2008 84,100.00 Creative development for the Act on CO2 Campaign for 2008-09 30 June2008 35,662.80 Public attitudes towards wildlife management 9 July 2008 106,375.00 ACT ON CO2 Continuous Tracking - COI set up 5 August 2008 279,000.00 REACH—post wave evaluation of awareness and registration levels 12 September 2008 21,500.00 Illegal food imports tracking 10 October 2008 54,000.00 ACT ON CO2 Omnibus 'pre wave' 27 October 2008 22,950.00 Desk Research conservation volunteering schemes 17 December 2008 15,600.00 DEFRA Change4Life Sub-Brand Research 31 December 2008 23,150.00 Fisherman’s segmentation 19 February 2009 67,050.00 709,387.80 Note: These costs are agency costs only, and so as such do not include COI fees or other costs.