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Departmental Advertising

Volume 492: debated on Friday 8 May 2009

To ask the Secretary of State for Children, Schools and Families how much has been spent by his Department on advertising in the last 12 months. (243723)

Promotional campaigns, including those using advertising, are funded from the Department's central Advertising and Publicity Budget and from individual programme budgets held by policy directorates.

Advertising is part of a full integrated promotional campaign. The question refers specifically to advertising and we have been able to separate the Department's spend on advertising, as this is centrally placed through the Central Office of Information.

The cost of recruitment advertising for the department has not been included as it is not possible to establish a definitive figure, except at disproportionate expense.

The Department's advertising spend and that of its predecessor (DFES) since April 2007 is set out as follows, with a breakdown of individual campaigns. All figures exclude VAT.

DCSF advertising billing 2007/08

Campaign title

Media total (£)

Childcare 2007/08

136,289

City Challenge 2007/08

53,007

DCSF Sponsored Parenting Phase 1 2007/08

34,217

Consumer Segmentation for Editors Briefing 2007/08

14,270

STEM 2007/08

338,258

MFL 2007/08

374,881

School Food Trust 2007/08

396,692

Children's Plan Launch 2007/08

125,759

National Year of Reading 2007/08

88,423

DCSF Recruitment and Classified Advertising 2007/08

72,556

Frank 2007/08 (DCSF only)

635,930

Teenage Pregnancy 2007/08

2,449,668

Skills Pledge June 2007

34,978

Diplomas 2007/08

3,771,787

Total

8,526,715

DCSF advertising billing 2008/09 (Costs invoiced to date)

Campaign title

Media total1 (£)

Diplomas 2008/09

4,156,858

DCSF—STEM 2008/09

348,884

Who Do We Think We Are 2008/09

2,446

National Year of Reading 2008/09

126,684

Teenage Pregnancy 2008/09

309,061

DCSF—MFL 2008/09

869,475

Parent Know-How 2008/09

9,897

DCSF Summer Holidays Affordable Childcare 2008/09

203,697

DCSF Media Only Campaigns 2008/09

20,081

Total

6,047,083

12008/09 figures refer to costs invoiced to date and not actual DCSF spend.